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You Are A Brand
IFD Master Workshop – You Are a Brand, with designer, Matthew A. Rhoades – Believe it or not, You Are a Brand. Your personality. Your priorities. Every characteristic that defines you.
Inside Fashion Design has partnered with three professionals at the top of their fields — designer (Mattelab) and DeTao Master, Matthew A. Rhoades, sales and go to market expert and 30-year NIKE veteran, Dave Brown, and global sales, marketing and product management executive, Jim Chi — to create a comprehensive certification series designed to move you from idea to production. Our 9-part master workshop series inspires your design thinking, then drills down into the processes and challenges of turning your concepts into a feasible, saleable product. Learn how to create the strongest product you can, find your audience, and how to manage the financials and operations of going to market. Enroll in our workshops today to develop your creativity and ideation, learn how to present and brand your product, and leave with a strong business plan in hand.
IFD Master Workshop – You Are a Brand, with designer, Matthew A. Rhoades – Believe it or not, You Are a Brand. Your personality. Your priorities. Every characteristic that defines you. Join our brand-building workshop with renowned designer Matthew A. Rhoades to better understand yourself so you can better communicate with others. In psychology, there is the concept that “What you project out is what you get back.” Want to project success? If you can understand your own strengths and weaknesses, this class will help you create a successful narrative to build your own brand.
Matthew A. Rhoades is one of the most accomplished and respected design minds in the Pacific Northwest. As a veteran of several global design studios and former Nike Global Creative Director, Matthew’s award-winning career encompasses more than two decades, 40+ patents, 6 world records, and multiple global design awards. Achievement highlights include an IDEA Gold Metal, a Newsweek “Product of the Year,” and designing the Trek Y-Bike, named “Third most influential mountain bike of all time.” In addition to his work as an industrial designer, he holds an MBA in Entrepreneurial Management and New Product Development and has spent over 18 years as an adjunct professor, faculty member and speaker. He is currently a De Tao Master and Professor of Strategy Design Innovation at the De Tao Group Masters Academy in Shanghai. His experience transcends traditional industrial design products, encompassing digital (UI/UX), brand strategy, cutting-edge innovation, new business strategy, and overall design excellence.
Cover image courtesy Inside Fashion Design.