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Storytelling to Move Audiences

January 10, 7:30 am - 11:00 am

Stories help audiences make sense of the facts, moving them from know, to like, into trust. Harnessing the power of story in your recruiting practices, employee development, project delivery, presentation interviews, biographies, and websites is essential to attracting great clients and talent. Sto­ry cre­ates an emo­tion­al con­nec­tion that will sep­a­rate your firm from the herd.


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Atten­dees Will Learn

  • What is Sto­ry, and why does it work as a per­sua­sive tool
  • To Move your listener’s hearts, and their feet and wal­let will fol­low
  • The essen­tial struc­ture of a com­pelling sto­ry
  • The fun­da­men­tals of good sto­ry­telling – deliv­ery is a learned process
  • The 3 sto­ries you must tell mas­ter­ful­ly


7:30–8:00 am: check in, coffee and a light breakfast, networking and welcome
8–11 am: workshop with David LaCrous.

Our workshop will begin promptly at 8 am.


David Lecours is on a mission to guide A/E/C firms toward meaningful differentiation. As Principal of LecoursDesign, a digital marketing & branding agency, he helps firms attract great talent and clients. David graduated from USC intending to enroll in the architecture school. But, after an internship in architecture, David found marketing more enticing. David completed the Professional Certificate in graphic design at UCLA and achieved the SMPS CPSM designation in 2004.

Award Winning Work: David, with client Murraysmith, won three 2018 SMPS Marketing Communications Awards: best rebrand, website, and recruiting promotion.

Check out our speaker, David Lecours,’ TedX Talk on the The Power of Story: https://www.youtube.com/watch?v=sU5yK2TWh74


Cover image courtesy SMPS Oregon.


January 10
7:30 am - 11:00 am
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David Evans & Associates
2100 SW River Pkwy
Portland, OR 97201 United States
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