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Marketing Plans Made Simple

October 11, 2018, 4:30 pm - 7:30 pm
SMPS Oregon Marketing

Marketing plans are an extension of your organization’s vision. Successful marketing is the result of intentional planning and execution. A good marketing plan helps the marketing team display consistency and professionalism in their activities throughout the year. It is a step-by-step guide or game plan for your organization’s success and defines your marketing goals and actions. Consider your marketing plan a to-do list on a grand scale. This seminar will take you through the steps of creating a results-driven marketing plan using a simple template that will help transform your business through marketing leadership.


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This event is open to marketers of all levels who are involved in developing marketing plans, or are interested in learning how to develop one.


Learning Objectives:

  1. Understand the key components of an effective marketing plan and the different approaches you can take to develop your plan
  2. Establish objectives that will accomplish your business goals
  3. Develop a USP – Unique Selling Proposition or Differentiator
  4. Develop strategies and tactics that allow you to meet your objectives
  5. Implement metrics for tracking results


Check-in & networking: 4:00-4:30pm
Seminar & Q&A: 4:30-6:00pm


Kells Irish Restaurant & Pub. The event will be in the upstairs ballroom.

Getting there: There is street parking all around the block, a parking lot behind the building and several parking garages nearby. Kells is also right in between the Skidmore Fountain and Oak Street MAX stops.


Keynote Speaker
Jen Newman
Ignite Coaching & Consulting
With a knack for being able to push people out of their comfort zone, Jen Newman loves helping others overcome their obstacles. Using her 20 years of A/E/C experience, she helps organizations and individuals struggling with a lack of strategy, process, and training. Through a customized approach, she helps firms identify their distinct needs and provides recommendations, programs, and services that deliver results. She helps her clients improve processes, create better leaders, and develop winning strategies that lead to successful firm growth. Her experience and passion provide her clients nationwide with a concierge-level experience. Jen resides in Salt Lake City, UT with her best friend and husband Derek and their dog Oreo.

Learn more about Jen at ignitecoachconsult.com.


Cover image courtesy SMPS Oregon.


October 11, 2018
4:30 pm - 7:30 pm
Event Categories:
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Kells Irish Pub
112 SW 2nd Ave
Portland, OR 97204 United States
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