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Exploring the Design Process
IFD Master Workshop – Exploring the Product Design Process, with designer Matthew Rhoades – Climb inside the brain of a designer to find out how they think. This class will focus on the product design process from one of the region’s most respected design minds.
Inside Fashion Design has partnered with three professionals at the top of their fields — designer (Mattelab) and DeTao Master, Matthew Rhoades, sales and go to market expert and 30-year NIKE veteran, Dave Brown, and global sales, marketing and product management executive, Jim Chi — to create a comprehensive certification series designed to move you from idea to production. Our 9-part master workshop series inspires your design thinking, then drills down into the processes and challenges of turning your concepts into a feasible, saleable product. Learn how to create the strongest product you can, find your audience, and how to manage the financials and operations of going to market. Enroll in our workshops today to develop your creativity and ideation, learn how to present and brand your product, and leave with a strong business plan in hand.
IFD Master Workshop – Exploring the Product Design Process, with designer Matthew Rhoades – Climb inside the brain of a designer to find out how they think. This class will focus on the product design process from one of the region’s most respected design minds. Learn how designers approach their work. Explore the product design process from a qualitative approach. Try your hand at design thinking in class with Matthew’s unique D|Map exercise. A former Nike Global Creative Director and veteran of several global design studios, Matthew’s two-decade career (designer and MBA) has garnered him over 40 patents, 6 world records and multiple global design awards. Get Matt’s unique take on design research, consumer insight, ideation, and concept refinement to help your next project become as successful as you imagine.
Matthew Rhoades is one of the most accomplished and respected design minds in the Pacific Northwest. As a veteran of several global design studios and former Nike Global Creative Director, Matthew’s award-winning career encompasses more than two decades, 40+ patents, 6 world records, and multiple global design awards. Achievement highlights include an IDEA Gold Metal, a Newsweek “Product of the Year,” and designing the Trek Y-Bike, named “Third most influential mountain bike of all time.” In addition to his work as an industrial designer, he holds an MBA in Entrepreneurial Management and New Product Development and has spent over 18 years as an adjunct professor, faculty member and speaker. He is currently a De Tao Master and Professor of Strategy Design Innovation at the De Tao Group Masters Academy in Shanghai. His experience transcends traditional industrial design products, encompassing digital (UI/UX), brand strategy, cutting-edge innovation, new business strategy, and overall design excellence.
Cover image courtesy Inside Fashion Design.